MGDA record

Be First Not Last. Travel Early Shop Early Post Early

SURF-IR1970R045·Poster·1951·Great Britain

Visual record

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View at sourceV&A Collections API

Alt text: Be First Not Last. Travel Early Shop Early Post Early. Poster, 1951, Great Britain, Eckersley, Tom (OBE). — from catalogue fields, for readers and machines; not an interpretive caption.

03Catalogue metadata

Designer / studioEckersley, Tom (OBE)

Date1951

Year1951

PlaceGreat Britain

Object typePoster

ThemeTravel and transport poster culture

MovementNot recorded

05Source · Citation · Provenance

Source

Where this record came from.

Source institution: V&A Collections API
Original record: Be First Not Last. Travel Early Shop Early Post Early Open
Access: Captured 2026-05-31 · frozen snapshot at acquisition

Cite this object

A citation for this object record.

Modern Graphic Design Archive. “Be First Not Last. Travel Early Shop Early Post Early”, Eckersley, Tom (OBE), 1951. Great Britain. Poster. Record SURF-IR1970R045. https://mgdarchive.com/surfaces/SURF-IR1970R045

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Provenance

What MGDA did with this record.

Record status: Public record
Release: v49 — current public release (sealed)
Source verification: Verified source
Last verified: 2026, with the v49 freeze

Full technical identity — Source