MGDA record

A New Era Begins... IBM

SURF-CHWCONTEMP2026V1R0005·Poster·1990·United States

Visual record

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View at sourceCooper Hewitt Collection GraphQL API

Alt text: A New Era Begins... IBM. Poster, 1990, United States, Paul Rand (Designer); IBM (Client). — from catalogue fields, for readers and machines; not an interpretive caption.

03Catalogue metadata

Designer / studioPaul Rand (Designer); IBM (Client)

Date1990

Year1990

PlaceUnited States

Object typePoster

ThemeCorporate identity and design systems

MovementNot recorded

05Source · Citation · Provenance

Source

Where this record came from.

Source institution: Cooper Hewitt Collection GraphQL API
Original record: A New Era Begins... IBM Open
Access: Captured 2026-07-31 · frozen snapshot at acquisition

Cite this object

A citation for this object record.

Modern Graphic Design Archive. “A New Era Begins... IBM”, Paul Rand (Designer); IBM (Client), 1990. United States. Poster. Record SURF-CHWCONTEMP2026V1R0005. https://mgdarchive.com/surfaces/SURF-CHWCONTEMP2026V1R0005

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Provenance

What MGDA did with this record.

Record status: Public record
Release: v49 — current public release (sealed)
Source verification: Verified source
Last verified: 2026, with the v49 freeze

Full technical identity — Source